We are constantly consuming videos, photos, comments, and likes. There are times where you inevitably see media that cannot be forgotten. "Rent Free" features a silhouette of Gary V with a thought bubble containing all TikTok handles who commented on the viral Jess Marciante clip about videos that live in your head rent-free. Additionally, Gary's face is composed of the VeeFriends ERC-721 smart contract address on the Ethereum blockchain